DMCA & takedowns.

MobileStorePK hosts user-generated content (reviews, comments, dealer-uploaded product photos) alongside editorial content (news articles, product specifications, comparison guides). Where any of that material allegedly infringes a third party's copyright, this policy is the route to resolving it.

This policy is modeled on the takedown framework established by the U.S. Digital Millennium Copyright Act (DMCA, 17 U.S.C. § 512) and similar provisions of Pakistani law including the Prevention of Electronic Crimes Act 2016. While MobileStorePK is operated from Pakistan, we voluntarily honor good-faith takedown notices from rights-holders worldwide.

This policy does not handle disputes about trademarks, defamation, privacy violations, or unflattering reviews. Those have separate processes — see our Terms of Service or contact us directly.

A valid copyright complaint must be filed by, or on behalf of, the rights-holder. That generally means one of the following:

• The original creator of the work (photographer, author, illustrator, videographer)
• The current copyright owner if the rights have been assigned or transferred
• A licensed agent or attorney acting under written authority from the owner
• An in-house legal team at the corporate rights-holder

If you are unsure whether you have standing to file, please consult a qualified lawyer before submitting. Filing a notice without authorization is a misrepresentation under most copyright regimes and may expose you to liability.

For us to act on a takedown notice, it must contain all of the following. Notices missing required fields will be acknowledged but cannot be processed until the gaps are filled.

1. Identification of the copyrighted work — a clear description of the work allegedly infringed (title, registration number if applicable, URL where the original lives, or a copy of the work)
2. Identification of the infringing material — the specific URL(s) on mobilestorepak.com where the alleged infringement appears. "Our entire website is copying us" is not specific enough; we need page-level URLs.
3. Your contact information — full legal name, mailing address, telephone number, and an email address we can reach you at
4. A good-faith statement — language to the effect of "I have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law"
5. An accuracy and authority statement — language to the effect of "The information in this notification is accurate, and under penalty of perjury, I am authorized to act on behalf of the owner of the exclusive right that is allegedly infringed"
6. A physical or electronic signature — your signature, or that of a person authorized to act on the owner's behalf. Typed names with a date are accepted as electronic signatures.

The preferred and fastest channel for takedown notices is email. Send a complete notice (with all six elements listed in Section 3) to:

• Email: support@mobilestorepak.com
• Subject line: "DMCA Takedown Notice — [your name or organization]"

If you prefer postal mail, address it to:

• MobileStorePK (Pvt.) Limited
• Attn: Designated Copyright Agent
• Bahria Complex II, M.T. Khan Road
• Civil Lines, Karachi 74000, Pakistan

Postal notices are accepted but slower; please email a copy in parallel so we can begin review.

Our internal handling follows a fixed five-step procedure:

1. Acknowledge. A member of our legal team confirms receipt within 48 hours of arrival.
2. Review. We verify that all six required elements are present. If anything is missing, we reply explaining what's needed.
3. Act. For complete notices that, on their face, identify a credible copyright concern, we remove or disable access to the contested material within five working days. In urgent cases (active distribution of leaked pre-release material, for example) we may act faster.
4. Notify. We send a copy of the notice to the user who uploaded the content, along with this policy and the counter-notice procedure described in Section 6.
5. Log. We retain a record of every notice received, the action taken, and our reasoning for at least three years.

We do not adjudicate the underlying copyright dispute. If the parties cannot resolve it directly, the matter belongs in a court of competent jurisdiction.

If material you uploaded was removed and you have a good-faith belief that the removal was a mistake or that you have the right to use the material (you own it, you have a license, it qualifies as fair use, etc.), you may submit a counter-notice. The counter-notice must include:

• Your full legal name, address, telephone number, and email address
• Identification of the material that was removed and the URL(s) where it previously appeared
• A statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification
• A statement consenting to the jurisdiction of the courts of Karachi, Pakistan (or, if you are outside Pakistan, the courts in your own jurisdiction) and that you will accept service of process from the original complainant
• Your physical or electronic signature

Counter-notices go to the same address: support@mobilestorepak.com, subject line "Counter-Notice — [your name]".

When we receive a valid counter-notice, we forward it to the original complainant. If they do not provide proof of having filed a court action seeking to restrain the disputed activity within 14 working days, we will restore the content.

We maintain a record of takedown notices acted on against each user account or dealer listing. Three substantiated strikes within twelve months ordinarily result in account suspension. Repeated or egregious infringement results in permanent termination.

"Substantiated" means: the notice met all the required elements, we acted on it, and either no counter-notice was filed or the counter-notice was withdrawn or invalidated. A strike issued in error (where the user successfully counter-noticed and material was restored) does not count.

We may also terminate accounts at any time where the infringement is willful, commercial in nature, or part of a coordinated effort, regardless of the strike count.

Filing a takedown notice carries legal weight. Under most copyright regimes, including the DMCA, a person who knowingly misrepresents that material is infringing may be liable for damages, including costs and attorneys' fees, incurred by the alleged infringer or the service provider.

We track all notices, including those that turn out to be false, abusive, or filed for competitive reasons rather than genuine rights-protection. Where we identify a pattern of bad-faith notices, we may:

• Decline to act on future notices from the same source without additional verification
• Forward the record of false notices to affected users so they can pursue their own legal remedies
• Cooperate with law enforcement or regulatory authorities investigating fraud or harassment

If you have been the target of what you believe is a bad-faith takedown, document everything and contact qualified counsel.

For all copyright-related correspondence, including takedown notices, counter-notices, licensing inquiries, and questions about this policy:

• Email: support@mobilestorepak.com
• Designated Copyright Agent: Legal Department, MobileStorePK (Pvt.) Limited
• Postal address: Bahria Complex II, M.T. Khan Road, Civil Lines, Karachi 74000, Pakistan

For all other matters — general inquiries, dealer applications, partnership proposals, or technical issues — please use our regular contact form. We cannot answer those questions through the copyright channel.